Also available to Advantage+ creative in Meta’s Mads Manager, the AI feature would allow advertisers to spend less time repurposing their creative assets, including images and video, for different surfaces, Meta claims. The feature is available to those advertisers using the company’s Advantage+ catalog to create their sales ads.Īnother feature, image expansion, allows advertisers to adjust their assets to fit different aspect ratios required across various products, like Feed or Reels, for example. However, in the ad toolkit, the backgrounds are generated for the advertiser based on their original product images and will tend to be “simple backgrounds with colors and patterns,” Meta explains.

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This is similar to the technology that Meta used to create the consumer-facing tool Backdrop, which allows users to change the scene or the background of their image by using prompts. The first among the trio of new features allows an advertiser to customize their creative assets by generating multiple different backgrounds to change the look of their product images.

In the case of AI tools for the ad industry, the new products may not be as wild as the celebrity AIs that let you chat with virtual versions of people like MrBeast or Paris Hilton, but they showcase how Meta believes generative AI can assist the brands and businesses that are responsible for delivering the majority of Meta’s revenue. The launch of the new tools follows the company’s Meta Connect event last week where the social media giant debuted its Quest 3 mixed-reality headset and a host of other generative AI products, including stickers and editing tools, as well as AI-powered smart glasses. Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text based on their original copy.